Hi there.

So, I need you to know I'm an email marketer who doesn't follow my own advice.

Long-story short: I invite people to subscribe to my email list, which "should" put them in a multi-part "welcome series." But it doesn't. And it probably won't ever, because I have been, continue to be, and will likely forever be in the harrowing phase of business known as The Cobbler's Children Have No Shoes.

In the past, that would've stopped me from emailing my list at all. Because my internal critic likes to tell me if I can't do it "right," then I shouldn't do it period.

But you know what, ? There's more than one version of "right."

• Sending you a lovingly crafted and optimized automated welcome series? Right.
• Writing an email to you writing approximately 47 minutes before I intend to hit send? Right.
• Not emailing you at all? Also right—if I have nothing worthwhile to say.

And, despite evidence to the contrary thus far, I DO have something worthwhile to say.

The truth is, not having a welcome series wasn't the actual thing keeping me from emailing my list.

The actual thing was fear.

Of unsubscribes.
Of other pros thinking I'm a sham.
Of accidentally annoying people.
Of being "wrong."

But fear leads to procrastination which leads to stress which leads to menopausal weight gain (apparently).

So here's the point...

Pep Talk 002: Don't let the fear of being "wrong" hold you back.

Just... create the piece. Launch the program. Schedule the meeting. Write the thing.

If you know it's not ready, take some time with it. But if you're just afraid it's not ready, send the metaphorical email.

So, friend. What have you been putting off for fear of doing it "wrong"? Tell me so I can pep talk you into making it happen!

Because "wrong" is a social construct anyway,
Kell

P.S. My writer friend Paige calls this do-it-scared idea "pooping it out." You 100000% want to be on her email list. She's helpful and hilarious and I can't think of another h-word, but you should definitely read everything she writes. Start here.

P.P.S. The word fellow (as in "fellow marketer") is a "non-gendered adjective." But it sounds gendered, doesn't it? So doesn't that mean it is gendered? Because perception is reality and whatnot? (Hi, so you've now witnessed my overthinking in real-time. It's a wonder I get anything done.)